missjunebug has a fine time reading the Wall Street Journal‘s “20 Odd Questions” column. Recently she ran across the quirky 20-question interview WSJ had with Daniel Caudill of Shinola. As Creative Director of this upstart luxury made-in-America timepiece company, Mr. Caudill has some strong faith in the well-made thing. At Shinola said thing currently include a few things: watches, leather goods, bicycles, and some other odds and ends like doggie leashes.
There were many things revealed in the interview that piqued missjunebug’s interest. Obviously, she likes his name: Daniel. That’s TinyJB’s non-internet nom! And she relates directly to his birth sign: Libra. He claims it accounts for his wanting “to make everything really pretty.” missjunebug thinks this is a worthwhile ambition in what can otherwise be a very gritty world.
His fave getaway? A spot near the Russian River in northern Cali. Cool. And his weakness? Milk chocolate! missjunebug actually considers this a strength! Mr. Caudill probably has a charming disposition because of such a fine junk-food/treat selection. And did missjunebug mention that Mr. Caudill’s object of desire if money were no object is an apartment in Paris? That’s mjb kind of thinking! Sans doute!
But what she really found encouraging about Mr. Caudill is his fresh thinking. He wants to help make some stuff in the United States! Imagine manufacturing a luxury watch line in Detroit! Unheard of! Well, Daniel C. and the team at Shinola are doing just that! And believe missjunebug when she says these watches are fine! (Her fab Shinola timepiece is on its way from Nordie’s as she writes!)
How great that Mr. Caudill’s big time (pun intended) obsession is quality construction. Add to that the American-made obsession and triple good things can happen. Mr. C. definitely knows Scheiße from Shinola. This new iteration of an iconic American company will polish off any doubts that homegrown manufacturing is permanently stalled. Shinola is Good for the country! Good for the repurposed workers of Detroit! Good for the consumer (including mjb!). Three cheers for Shinola and the fab Mr.C!